Editorial/Business Launchpad
Refine, Resize, Realise.
Business Launchpad
Redesign the charity's business start-up course workbook.
Brief: Reproduce Business Launchpad's existing A4 business advice workbook in A5 format (half the size), yet keep and add to existing information.
Observation: While aspiring business start-ups may be creative and have advance knowledge of a product or service, they can often lack the organisation and insight needed in starting a business. The workbook should give advice on business management as well as encourage its readers to write their business plan directly into workbook while following the guide.
Process: Reducing the workbook's size, yet allowing for plenty of space for users to document their business plan, meant removing decorative pages, unnecessary margins and decreasing font sizes. Some infomation had to be rearranged, in order to both fit on one page and look aesthetically pleasing. Business Launchpad's previous workbook's overall graphic style was kept, replacing the old logo (WYEC) with their new one. One of the previous style's strengths was its use of different colours to separate the main sections of the business plan guide as well as create a lively, vibrant user experience.
Outcome: Business Launchpad was so impressed by Malagraphic Designs' service they commissioned us to produce business card designs for their entire staff.
